Search Engine Marketing
Search Engine Marketing Services
- Flexible Budgeting: Control spending with adjustable campaigns.
- Enhanced Brand Awareness: Increase visibility and recognition.
- Immediate Visibility: Instantly appear in search results.
Our Process
How we handle Search Engine Marketing
By using strategic planning and analysis, we ensure ads are shown to the correct audience at the ideal time, maximizing their effectiveness.
Keyword Research
Conduct thorough keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords related to GCIS services. Focus on high-intent keywords that potential clients are likely to search for.
Competitive Analysis
Analyze competitors' SEM strategies to understand their keyword usage, ad copy, bidding strategies, and landing pages. Identify gaps and opportunities to differentiate GCIS and create a competitive edge.
Campaign Planning
Develop a structured campaign plan outlining objectives, target audience segments, budget allocation, and timeline. Define key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
